Course profile

This major is especially attractive to students who are interested in studying and researching markets; consumers and their motives when they are making purchasing decisions. There is also an extensive focus on successful marketing strategies and modern marketing practices. A marketing expert needs to be knowledgeable in the area of commerce, pricing, advertising, promotions, PR, etc.  These should be integrated with skills in company management, innovation, finance and new information technologies, in order to maximize sales results. This major strives to provide students with sufficient amount of knowledge, so that they can pursue international marketing careers. This methodology is additionally supported by the fact that the specialty is professionally accredited by the Chartered Institute of Marketing (CIM).

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